Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace.
Our mission is to provide developers, publishers, brands, agencies, and technology providers with a comprehensive understanding of streaming video in order to create better consumer experiences and business outcomes.
Contextual Video Marketplace
Align video ads to content
Marketers can target video campaigns with unprecedented transparency in a privacy-compliant way
Publishers ensure brand safety and maximize yield across their video inventory
The programmatic ecosystem can now segment, curate, and transact contextually relevant and brand-safe video advertising at large scale
Video Personalization & Programming
Engage Audiences at Scale
Video recommendations increase consumption and retention
Collect 1st party audience viewing data and prescriptive insights
Automate and control programming based on specific business needs
Industry-leading results in consumption, engagement and retention
+70% VIDEO VIEWS
+62% VIEWS PER SESSION
-10% BOUNCE RATE
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With IRIS.TV, we have significantly increased our video views, engagement, and user retention. Our success with IRIS.TV has allowed us to invest in video with confidence.
Alan Whiteley | CTO
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With IRIS. TV’s A.I. creating personalized recommendations of our premium content, we were able to exceed our objectives, improve subscriber yield, and provide our audience with the highest quality user experience.
Jordan Foord | Director of Product
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IRIS.TV was able to work with Verizon on video recommendation to generate a personalized virtual linear feed for each user, which was super exciting to us and allowed a vision of ours that we’ve had for a long time now, to come to life.
Jason Friedlander | Senior Director Product Marketing
Integrated with all major video players
Integrated with all major video players
Integrated with all major video players
Integrated with all major ML providers
Maximize revenue on your owned-and-operated sites and apps.
Keep your loyal viewers watching your content on your site.
Partner with us.
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INTRODUCING THE IRIS ID
Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.