Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
Our mission is to increase the value of video for the entire ecosystem, from content publishers to marketers and advertisers. How? By connecting the world’s video content with the most sophisticated ML and A.I. models, IRIS.TV is enabling global businesses to derive value that was previously only achieved by the walled gardens.
Video is the most data rich asset on the web. Learn how our Video Intelligence Platform can turn this data and your investment in streaming video into outcomes for your business.
Video Personalization & Programming
Engage Audiences at Scale
Video recommendations increase consumption and retention
Collect 1st party audience viewing data and prescriptive insights
Control programming based on specific business needs
Contextual Video Marketplace
Align video ads to content
Marketers can target video campaigns with unprecedented transparency in a privacy-compliant way
Publishers ensure brand safety and maximize yield across their video inventory
The programmatic ecosystem can now segment, curate, and transact contextually relevant and brand-safe video advertising at large scale
Industry-leading results in consumption, engagement and retention
+70%
VIDEO
VIEWS
+62%
VIEWS PER
SESSION
-10%
BOUNCE
RATE
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With IRIS.TV, we have significantly increased our video views, engagement, and user retention. Our success with IRIS.TV has allowed us to invest in video with confidence.
Alan Whiteley | CTO
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With IRIS. TV’s A.I. creating personalized recommendations of our premium content, we were able to exceed our objectives, improve subscriber yield, and provide our audience with the highest quality user experience.
Jordan Foord | Director of Product
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IRIS.TV was able to work with Verizon on video recommendation to generate a personalized virtual linear feed for each user, which was super exciting to us and allowed a vision of ours that we’ve had for a long time now, to come to life.
Jason Friedlander | Senior Director Product Marketing
Integrated with all major video players
Integrated with all major video players
Integrated with all major video players
Maximize revenue on your owned-and-operated sites and apps.
Keep your loyal viewers watching your content on your site.
Partner with us.
The most recent buzz…
IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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