Contextual Video Marketplace

Activate, buy, and sell contextual and brand safety data segments. An industry-wide solution for CTV and premium online video across all devices.

Integrated with all major ML providers

Marketers: Reach Viewers in Relevant and Brand-Suitable Environments

Target each consumer with video ads that are aligned to the content of the videos they are watching on web, mobile and CTV.

Publishers: Increase Fill-Rates and CPMs

Differentiate your video inventory to win budgets and drive higher CPMs through unique and relevant inventory packages.

Contextual Data Partners: Scalably Analyze and Segment Video

Gain unprecedented access to premium video publishers and deploy your industry-standard contextual offerings that inspire confidence with agencies and brands.

Ad-Servers: Enable Contextual Data Targeting

Activate contextual segments to enable direct, private marketplace and open auction buying to help increase your publishers’ revenue potential.

Supply-Side Platforms: Curate Contextual Private Marketplaces

Curate multi-publisher private marketplaces to offer buyers brand safe, contextually aligned inventory for their video advertising on all screens.

Demand-Side Platforms: Reach Contextual Video Inventory

Guarantee share-of-voice for your clients with contextual video targeting via private marketplace deals or through the IRIS.TV ContentID for pre-bid targeting in your DSP.

“ ”

Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer

Mike Fisher | VP, Advanced TV & Video 
“ ”

Comscore is thrilled to partner with IRIS.TV to provide advertisers with the tools to have more confidence in their CTV advertising while providing publishers with a better way to monetize the full extent of their CTV inventory.

Rachel Gantz | GM, Activation Solutions
“ ”

It’s more important than ever to have solutions that enable accurate, brand-safe and contextually relevant targeting…IRIS.TV enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop, and mobile.

Todd Randak | SVP of Corporate Strategy
“ ”

For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit.

Ben Abbatiello | VP of Advanced TV
“ ”

I’m very excited today to announce our integration with an industry-leading platform like IRIS.TV. We are driving value by combining our machine learning video context product with their deep expertise in video content to deliver a valuable solution for our customers.

Kurt Kratchman | GVP of Product Development

Trusted by

Join our growing marketplace today.

Font Resize