Contextual Video Marketplace

Advertisers can now guarantee the brand safety and suitability of their video advertising at scale across web, mobile, and CTV

Marketers: Relevance at Scale

Target each consumer with video ads that are aligned to the content of the videos they watch on web, mobile and CTV.

Publishers: Higher Fill and Healthy CPMs

Differentiate your inventory to win budgets while driving higher CPMs through unique and relevant inventory packages.

Contextual Data Partners: Verified Brand Safety and Suitability

Gain unprecedented access to premium video publishers and deploy your industry-standard contextual segments that inspire confidence with agencies and brands.

Ad Servers: Data Activation

Activate contextual segments to enable for both direct deals and private marketplace deals to help increase your publishers’ revenue potential.

Supply-Side Platforms: Curate Private Marketplaces

Curate multi-publisher Deal IDs and offer to buyers safe and contextually aligned content for their video advertising.

Demand-Side Platforms: Transact

Offer brands and agencies the ability to reach contextually aligned and brand-safe video inventory at scale across any screen.

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Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer

Mike Fisher | VP, Advanced TV & Video 
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Comscore is thrilled to partner with IRIS.TV to provide advertisers with the tools to have more confidence in their CTV advertising while providing publishers with a better way to monetize the full extent of their CTV inventory.

Rachel Gantz | GM, Activation Solutions
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It’s more important than ever to have solutions that enable accurate, brand-safe and contextually relevant targeting…IRIS.TV enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop, and mobile.

Todd Randak | SVP of Corporate Strategy
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For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit.

Ben Abbatiello | VP of Advanced TV
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I’m very excited today to announce our integration with an industry-leading platform like IRIS.TV. We are driving value by combining our machine learning video context product with their deep expertise in video content to deliver a valuable solution for our customers.

Kurt Kratchman | GVP of Product Development

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