VideoInk: IRIS.TV’s Video-In-Video Tech Elevates Revenues for Publishers & Their Advertisers

Posted by Rohan Castelino | Apr 25, 2016 | News | 0 |

VideoInk: IRIS.TV’s Video-In-Video Tech Elevates Revenues for Publishers & Their Advertisers

by Rohan Castelino | Apr 25, 2016 | News

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Brands and video publishers including CBS, The Hollywood Reporter, Time Inc., Hearst and Playboy, have been using IRIS.TV, an LA-based video software company, to ensure eyeballs and engagement on video. According to IRIS.TV, clients like these have seen over 50% increase in videos views and over 60% increase in engagement once they’ve plugged into IRIS.TV. And today, IRIS.TV has announced a new platform that will enable video publishers to better distribute and monetize video products, especially branded videos. Read the full story at TheVideoInk

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About The Author

Rohan Castelino

Rohan Castelino is Vice President of Marketing at IRIS.TV. Mr. Castelino has over 14 years of international experience working in the intersection of media and technology. He spent six years in Beijing and Shanghai where he helped develop and finance international film and television co-productions with China, Hollywood, and Europe. Prior to joining IRIS.TV, Rohan worked with major media companies including Sony Pictures Entertainment, Paramount Pictures, and Illumination Entertainment.