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Brands and video publishers including CBS, The Hollywood Reporter, Time Inc., Hearst and Playboy, have been using IRIS.TV, an LA-based video software company, to ensure eyeballs and engagement on video. According to IRIS.TV, clients like these have seen over 50% increase in videos views and over 60% increase in engagement once they’ve plugged into IRIS.TV. And today, IRIS.TV has announced a new platform that will enable video publishers to better distribute and monetize video products, especially branded videos. Read the full story at TheVideoInk

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